A Bra Could Save Your Life?
October 08, 2010
Last year, I blogged about the 2009 winner of the Lg Nobel Prize. As a reminder, the Lg Nobel Prize honors ideas that celebrate the unusual and the imaginative and spur interest in science, medicine and technology. The Award is considered the highlight of the scientific calendar each year. Last year’s winner was a brassiere that, in an emergency, can be turned into a pair of protective face masks. So, here’s the punch line: you can now purchase this bra for $29.95 in scarlet red under it’s new name – The Emergency Bra.
The inventor, Dr. Elena Bodnar, in 1986 started her medical career studying the effects of the Chernobyl nuclear plant disaster. She discovered that if people near the disaster had had cheap gas masks in the first hour after the disaster, much sickness could have been prevented. So, I get the genesis of this idea. But let’s take a little walk down reality lane.
Okay, an alarm goes off signaling a nuclear plant explosion, and you’re wearing this bra. Now what? Superman would duck into a near-by phone booth. But those aren’t around any more. What’s a woman to do? Basically, she must disrobe down to her bare breasts to retrieve this device. Standing topless, she now must decide who gets the other half? My guess is she already has quite an audience to chose from. But if this device is really life saving, my next guess is that all are rushing towards her with outreached hands trying to snatch the two masks away from her. They’re red, so they’re hard to hide. Personally, none of this sounds good to me. I think I’d opt for staying clothed and running for the hills.
And, here’s a second thought. This bra is commonly known to exist. You’re a woman in the crowd and others know you have this life-saving device strapped to your chest. I wouldn’t want to be the victim in that strip search scenario either.
So, here’s an idea. Throw out the element of possible death, and turn this bra into a new-fangled kind of dating prop. No more "spin the bottle." Instead, it’s "Does She, or Doesn’t She." You two simply agree to the rules of the game. Toxic fumes optional…
Posted by Tomima at 9:00am
Tags: bra news, bras, e-bra
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