New Brand in the Small Cup-Size Category – Lula Lu Petites
December 12, 2011
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I was on a long flight recently, and well, you know, you eventually end up speaking to the person next to you. As soon as I tell them what I do, especially if it’s a woman, I can settle in for a nice long conversation about underwear. This last trip was no exception. A quick look at her, and I immediately told her why most bras are not fitting her. She is petite.
What is a petite bra? It’s a bra that is pared down to better fit and flatter a women who is short in stature. When a bra is classified as petite, this usually means the cups have less coverage, are closer together, and the straps are shorter. Though this new brand we are carrying – Lula Lu Petites – has the word ‘petites’ in the name, this is not what their bras are. Instead, Lula Lu bras are focusing on women of all sizes who have very little breast tissue. Their bras go from a B cup size all the way down to an AAA cup size.
Now, an important point needs to be made here about cup sizing. In the larger cup sizes many manufacturers go D, DD, DDD with their cup sizes. The more D’s, the bigger the cup size. Not so with A cups. They go in the opposite direction. So, in order of smallest to largest, Lula Lu Petites lingerie goes AAA, AA, A, B.
Figure-flattering bras and matching panties make up Lula Lu’s lingerie collection, with an emphasis on style and function. But Lula Lu is really more about the small busted woman rather than a petite woman. I spoke with company President, Ellen, about this recently. We had a very candid discussion. She is aware that the word ‘petite’ has kind of been hijacked by the short-in-stature community, but she also thinks it’s not only an accurate word for her products, but kinder than saying ‘small busted.’ I sympathize with her dilemma. But, having read many comments from our smaller busted customers, they are rather emboldened and not offended by their breast size. The ones that are have pretty much had surgery to solve their concern. The women left with small breasts are happy with their breast size and don’t mind being called ‘small busted.’
Lula Lu is focusing on accurate sizing for smaller busted women who wear dress sizes 0-8. The end result: better bra sizing for small-busted women. Lula Lu Petites bras range from 30-38 band sizes, offering A, AA, AAA and B cup sizes. FYI, the difference between an AA cup and an AAA cup is that an AA cup is less than 1" different from the band measurement, and the AAA has less than 1/2" difference. HerRoom is not carrying AAA cup sizes of this brand currently.
In the brand’s collection, Lula Lu features t-shirt bras, great for everyday wear, some that include removable padding with the thought that not all small-busted women want the appearance of larger breasts. So you can have the option of natural or enhanced cleavage.
Finally, small-busted women don’t have to sacrifice sex appeal, Lula Lu also makes seductive bras and panties that are both comfortable and stylish. I’m happy to announce that Lula Lu Petites is now available at HerRoom.
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Posted by Tomima at 2:18pm
Tags: A cups, body types, Bra Fitting, bra sizes, lula lu petites, small bra sizes
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