Tomima's Blog – Lingerie & Underwear Expert

 

My buyers and I have noticed that EVERYONE is now making shapewear.  It’s a hot category in the lingerie industry, so you can’t blame them.  But honestly, it all looks and feels about the same. Everything is either beige or black, seamless, with spot concentrations of firmness and pretty much the same silhouette. There’s been nothing much new.  Then we saw the Diva Defined Collection by Annette.  Our eyes popped!

Based in Cali, Colombia, Annette has been supplying Latin America for years.  In 2002, they brought their creativity to the US, and in November 2009, introduced Diva Defined.

Here’s how I explain the Diva Defined Collection.   We all want firm control when we are ‘on’ – like standing around at a reception, or walking down the aisle, or presenting to a group of people.  But, after that, it would be nice to get a break from the firm control– when sitting down or driving, for example.  In between appearances, wouldn’t you secretly love for your shapewear to loosen up?  Well, Diva Defined does just this.

The five pieces in the collection all have an inside invisible wide belt that attaches in the back.  For firmer control, put the belt on a tighter setting.  When you want a break, reach back and reduce the belt to a looser setting.  Each garment has 4 setting to choose from. We here at HerRoom think it’s genius.

I encourage everyone to take a look at this collection.  It really is shapewear for every day that can be adjusted to fit your needs.  If you’d like more information, we even have a video, which you can find on each product page of the Diva Defined collection.

 

   

Find Annette lingerie at HerRoom in these departments:
Shapewear
Bras

 

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Posted by Tomima at 12:45pm
Tags: Annette, shapewear
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I remember when I was in high school, my mom refused to let me buy some red high-heel shoes.  Her reason?  In her mind (as well as my father’s I later discovered) a woman walking around in red high-heeled shoes was considered a ‘woman of the evening,’ a ‘call girl,’  a woman with low morals.  Needless to say, this was news to me.  And, look how things have changed.  I frequently slip on one of my many pairs of red-heeled shoes for a fun pop of color.  And I’m not alone.  All the fashion magazines have woman parading around in red shoes. It’s the new black!

So, we just finished Valentine’s Day.  Red, without a doubt, is the color of this holiday.  I think if you polled most women, they would say that men love red lingerie.  We at HerRoom sold a bunch over the holiday. But, according to a recent British survey most men do not like red lingerie.  In fact, the color came in last as the sexiest lingerie color.   What a surprise!

According to this survey, black is men’s favorite color of sexy lingerie.  Coming in second is white.  Now, I find this very curious because neither black nor white is really a color.  So, this feeds right into the hand of another statistic, and that is that many men are color blind.  If you were wearing red, they may not have even known it!  It probably looks grey in their eyes.

Next Valentine’s Day, do yourself a favor if shopping for a fun little valentine outfit for your beloved.  Pick black or white.  Not only does he prefer it, but it can be used over and over again throughout the year.  Consider it lingerie recycling.

 

Find all colors of lingerie at HerRoom in these departments:
Sexy Lingerie

 

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Posted by Tomima at 1:53pm
Tags: lingerie shopping, Sexy Lingerie, valentines' day
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I ran across this little piece of bra history and found it fascinating.  Many of us know that women were the ones working in the factories while the men were sent off to fight in WWII.  This marked the beginning of American women entering the workforce in mass.

 A California company, clearly in an attempt to increase safety in the workplace for women, had female employees wearing a hard, plastic bra while they worked in their factories.  I wish this photo had more detail, but, this was the only image I could find.

A couple of fascinating points.  First, the breast shape.  Unlike women of the day, the shape was rounded rather than conical.  It’s also seamless so could really be considered the first molded bra on the market.  And, this bra really looks to lift and separate.

But, I also wonder, how many sizes this safety bra came in?  Did one size fit all women?  And, you have to wonder how hot and sticky it felt at the end of the day.

I tip my hat to this innovative company for attempting to solve a potential safety concern.  When you think about it, by protecting women’s breasts from injury, they were also protecting future generations as well.

 

Find molded bras, although not plastic ones, at HerRoom in these departments:
Bras

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Posted by Tomima at 7:34am
Tags: bra history, molded bras, seamless bras
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