According to some recent articles in London, there is an attempt by several designers to bring back the look of the pointy bra. Designers Jean Paul Gaultier, Dolce & Gabbana, and Louise Goldin all featured outerwear with cone-shaped breasts on the bodices of several of their pieces for their Spr ...
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A few weeks ago, the fabulous team from elomi stopped by to work with my creative team in creating a video of elomi's terrific collection of bras.  I must say that I was truly surprised.  I knew they were pretty bras, but had no idea how really great they looked on a fuller figure woman.We brought ...
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Late last year, theEmporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers.  It was a sensation.  So, they next  brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie.  Well ...
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For the last 19 years, the IG Nobel Prizes have given out awards by honest-to-goodness Noble Prize winners at Harvard University.  So, what is an IG Nobel Prize exactly?  Well, it's an award for an idea that first makes people laugh and then makes them think.  The goal is to honor imagination and ...
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 The industry answer to women complaining about underwires poking into their underarm is usually to say their cup size is too small.  The theory here is that the underwire is not wide enough to totally wrap around your breast and the cup is not deep enough. Thus the wire is resting on breast t ...
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Being in the business, you can imagine; my bra drawer runneth over with options.  So, I'm always paying attention to what my early-morning, groggy auto-pilot mind plucks repeatedly as the bra-of-the-day.  This Simone Perele bra seems to be a frequent winner.So, why?  I think it's because it has a ...
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Men’s Underwear Videos

I have an incredibly creative team at Andra Group, and I am very proud of them.  Recently, they have developed two very impressive and entertaining videos for two lines of men's underwear that we carry at HisRoom - Diesel and Obviously.Many people on our team participated, but two individuals deser ...
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(un)covering what's under everything