July 24, 2008
A colleague and I just came back from attending the BlogHer conference in San Francisco where we were face-to-face with over 1000 women bloggers. Judging by the enthusiasm, energy and variety of subjects, there’s no doubt that women are online for good.
While there were writers who cover everything from politics to recipes to motherhood and beyond, it was interesting to me what kind of response I got when I introduced myself and HerRoom. After the occasional skeptical raised-eyebrow, women were fascinated by the kind of features we’ve created to enhance the online buying experience. A favorite was the Bounce Test, where women can see for themselves how high-impact sports bras perform on a jogging model. They also loved Try-it-Under, where each bra can be seen under 6 tricky necklines.
It didn’t take long for women to ask their own questions about sizing and fitting. I hope they found my input useful. It just drives home to me how many women, in the absence of specialty lingerie shops and expert fitters, really need help selecting the styles that are good for them.
Underwear aside, I loved meeting so many interesting, dynamic women. The sheer diversity of the crowd was amazing. I came home with a stack of business cards and have already started browsing some of the blogs these women have created. Now I really get what a Blog Roll is about too–look for some favorites to start appearing on ours.
Posted by Jan at 9:12am
Tags: blogging, BlogHer
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July 23, 2008
I read recently that a 52 year old woman here in the United States is suing Victoria’s Secret. The reason? While trying to put on one of their V-strings, some decorative metal item popped off and ended up giving her corneal trauma. Her name is Macrida Patterson, she’s a Los Angeles Traffic Officer, and she’s wanting unspecified monetary damages.
Now, I consider myself a bit of an authority on lingerie, and I had never heard of a V-string. So, this article piqued my curiosity more from a technical perspective. What on earth was this garment she was trying to put on?
I found my answer when searching on Victoria’s Secret’s website. a V-string is just is just their clever new name for a crotchless panty. Or, to be more specific, it’s a split crotch panty – most crotchless underwear on the market today is in reality a skimpy panty with a vertical slit going down the center from the front to back. Though all but one style has now been taken off their site, I find it interesting that Victoria’s Secret has the little secret of selling rather erotic lingerie, and soft pedals it by calling it something else. Given their primary customer is in her teens and 20’s, exposing this fact in Officer Patterson’s lawsuit might just cause VS to rethink their marketing strategy.
Find lingerie at HerRoom in these departments:
Sexy Lingerie
Panties
Posted by Tomima at 2:13pm
Tags: crotchless panty, Sexy Lingerie, v-string
1 Comment »
July 21, 2008
The Cosabella Lingerie Company came out with a "Sex and the City" lingerie line this spring depicting lingerie they felt three of the four characters on the hit HBO series would wear. I found it curious that they did not have anything representing Charlotte York. Well, now I think I know why.
Kristin Davis, the actress who played Charlotte York-Goldenblatt announced this month that she is designing a fashion line due out this fall that includes lingerie. Okay, now this all makes sense.
Davis’s line will be exclusive to Belk Department stores and will include clothing, sleepwear and accessories ranging in price from $38 – $240. The line has the oh-so-unimaginative name of "Kristin Davis."
The collection will naturally be feminine and savvy like Charlotte. The rumored reason for the partnering of Belk and Davis is that fact that Davis grew up shopping in Belk stores and thus has a great understanding of their customers.
Find Cosabella Sex and the City Collections at HerRoom in these departments:
Panties
Posted by Tomima at 7:28am
Tags: cosabella, kristin davis, lingerie lines, sex and the city
1 Comment »
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