Eva Mendes is Now the Face For Calvin Klein Underwear and Lingerie
June 24, 2008
The Actress Eva Mandes, best known for her starring roles in the movies "Hitch" and "Training Day," will now be featured in a fall 2008 Calvin Klein Underwear advertising campaign.
The new Calvin Klein Underwear line she will be promoting is called "Seductive Comfort," and includes outdoor imagery. The launch of this new underwear line will appear globally in print ads.
Calvin Klein Underwear is made and sold through a Division of The Warnaco Group who also manufactures and markets Olga and Warners lingerie. This announcement was made jointly with Calvin Klein, a wholly owned subsidiary of Phillips-Van Heusen Corporation.
According to Mendes, "The company has such an incredible creative legacy, I’m honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear."
Find Calvin Klein lingerie at HerRoom in these departments:
Bras
Panties
Shapewear
Thongs
Sleepwear
Posted by Tomima at 8:41am
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The Undie Awards Demographics
June 19, 2008
With two years of voting under our garter belts, I thought you might find it interesting to know what the demographics of the Undie voters are. In our second year, we added age grouping and mens, so I won’t be able to provide comparisons of this data between the two years.
Starting with body types. If you voted at TheUndies.com for your favorite underwear, you know that first you gave us information on your 3 body areas: Bust, Tummy and Bottom. Here were the results:
Bust Type: 2008 2007
Small 24% 18%
Average 30% 27%
Augmented 7% 6%
Full 26% 32%
Plus Size 13% 17%
2008 voters trended smaller than in 2007 with a 9% increase in average/small bust type, and a 10% decrease in full/plus size busts.
Tummy Type: 2008 2007
No Tummy 16% 11%
A Little Tummy 38% 36%
Tummy 24% 27%
Full Tummy 22% 26%
Tummy type as well trended smaller than 2007 results.
Bottom Type: 2008 2007
No bottom 13% 10%
Average bottom 50% 46%
Low bottom 9% 9%
Bubble bottom 10% 11%
Full thighs & bottom 18% 24%
We also asked you for your bra size and panty size. Here’s how the demographics broke down for these categories:
Cup Sizes: 2008 2007
AA 5% 2%
A 9% 10%
B 19% 22%
C 20% 25%
D 13% 17%
E 15% 13%
F 8% 7%
G + 4% 4%
Panty Sizes: 2008 2007
Small (5) 22% 18%
Medium (6) 34% 33%
Large (7) 22% 25%
XLarge (8) 13% 15%
2XLarge (9) 6% 6%
3XLarge (10) 3% 2%
To see the full list of Undie and Undie Select winners, go to TheUndies.com.
Posted by Tomima at 8:13am
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How Not To Look Old
June 18, 2008
Are you over 40? 50? 60? Here’s a fun book to pick you up – How Not to Look Old, by Charla Krupp. This hot new book has the kind of sensible advice even the style-cynic can take to heart. Fave chapter? "Learn to Love Shapewear." If you think today’s shapewear is only for the plus-sized, think again. According to Krupp, such single-digit sized-women as the Desperate Housewives babes, Katie Couric, and Gwyneth Paltrow all recognize the need for some shaping. Let’s face it, after a certain age, even the slimmest among us are prey to back fat, love handles, Buddha bellies and other less-than-attractive traits.
Krupp recommends shapewear for pretty much all day, every day. Some of her suggested "Brilliant Buys?" Flexees One Fabulous Body Camisole 77320, Spanx 160 High Waisted Footless Pantyhose, Donna Karan Hosiery Donna Karan Body Perfect Slimmer – Level 1 0A701, Maidenform Control It High-Waist Brief 12419.
When it comes to bras, Krupp reinforces everything I keep telling you here on HerRoom—it’s about fit, fit, fit. Her quickie saggy boob test, which has been on HerRoom for over 8 years, suggests you measure yourself from the top of your shoulder to the bend in your elbow. When trying on a bra, your nipple should hit about mid-way between the two, maybe slightly lower for very large breasts. Her Brilliant Buys in bras? Le Mystere Tisha Bra – Full Figure Renaissance 9955, Wacoal iBra Contour Bra 85380, Chantelle Volupte Molded Minimizer Bra 2361, Natori Sheer Mesh Convertible Contour Plunge 132005.
If you’re going to start knocking those years off, why not begin with your underwear drawer?
Find your new lingerie wardrobe at HerRoom in these departments:
Bras
Panties
Thongs
Shapewear
Sleepwear
Slips
Camisoles
Hosiery
Plus-Size Lingerie
Sport Underwear
Bridal Lingerie
Maternity Underwear
Sexy Lingerie
Posted by Tomima at 7:51am
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