Tomima's Blog – Lingerie & Underwear Expert

 

This year marks our fourth year for the Undie Awards Competition.  Unlike any other awards programs in the Underwear and Lingerie industry, The Undie Awards are given based on the garments receiving the most votes from you, our underwear-wearing public.  The voting this year is the strongest yet, but we still want your vote to count.  So, go to TheUndies.com and cast your vote for your favorite undies.

Oh, and last year, we included the men’s categories, so no one has an excuse not to vote.  In fact, we even give you an incentive.  Place your vote, and you will receive a 10% discount code that can be used at HerRoom.com or HisRoom.com on any one-time purchase without product exclusions.  We only do this once a year, so now’s your chance to get something that never goes on sale.

To get you in the voting mode, take a look at the 2008 Undie winners.

 

 

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Posted by Tomima at 12:02pm
Tags: undie awards, undies awards
1 Comment »

 

I need to start this post off with a bit of a rant.  When Wacoal first showed my team and me the new Wacoal b.tempt’d line, I immediately pointed out the name and the spelling of it as being problematic… and it is.  No longer can companies come up with cute names with funky punctuation if they want a presence on the Internet.  This is because the customer not only has to have visual recognition of the brand, but must now also remember it well enough to enter it in a search box.  The name, b.tempt’d, in my opinion is absolutely awful.

Now, that I have this out of the way, I’m going to do a complete 180 and tell you what a great collection  b.tempt’d by Wacoal is.  It’s fun, flirty, sexy and clever.  They have a polka dot fabric in two fun colors – bubble bath pink dots, and naughty naked dots.  They have an adorable panty with detachable garters so you can get the look of a garter and a panty all in one.  Ruffles show up on several of the pieces such as the Pretty and Witty Ruffle Garter Panty, and I personally love the fun wisp of mesh ruffle on the back of the Sheer Brilliance thong.

Best of all, the price on this b.tempt’d line is lower than standard Wacoal products, so the younger customer can better afford it.

So, except for the terrible name, this new Wacoal line is a home-run in my opinion.  Check it out.

 

Find b.tempt’d lingerie at HerRoom in these departments:
Bras
Panties

 

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Posted by Tomima at 7:41am
Tags: b.tempt'd, garter panty, thong, wacoal
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The lingerie industry has created confusion over the last several years with the two terms "molded" and "contour" to describe a bra cup.  So, allow me to explain the difference.
 
A molded cup has been shaped over a breast mold to give it a pre-defined breast shape.  Fabric with synthetic fibers is stretched over a hot mold form, a second hot piece comes down on top of it and molds the former flat piece of fabric into the shape of a breast.  this piece is now the bra cup and is sewn into a bra frame.  Usually, the fabric is seamless, but molded cups can also contain seams – this gives added support.
 
A contour bra is a molded bra, but with a thin layer of foam included in the cup to provide modesty by reducing or eliminating nipple show-through.  This foam also helps create a specific shape to a woman’s breast tissue.  It can make you more rounded and uplifted.
 
Now, here’s where additional confusion comes in.  A contour bra is also called a t-shirt bra by many retailers and manufacturers.  So, I empathize with women out there who find this confusing.  But, there is a subtle distinction here as well.  A t-shirt bra always has a seamless cup with thin foam for modesty.  A contour bra also has the foam, but it can also have seams for added breast support.  So, a t-shirt bra is always a contour bra, but a contour bra is not always a t-shirt bra.
 
I personally am a big fan of the contour bra because it’s the perfect choice for any woman seeking a sculpted silhouette.  It offers a significant amount of coverage and adds definition, smooth shape, and best of all, the elimination of nipple show-through. Contour bras are also a good choice for in-between bra sizes, or a woman with uneven breasts.
 
Now, contour bras do have their detractors.  Larger breasted women don’t like them because they believe they add size to their bustline.  I would agree that in the past, this probably was true.  However, the manufacturers have really refined the contour bras to give shape and contour to the breast without adding volume.
 
A molded bra is usually made with a single piece of fabric or has a second layer for opacity and additional strength. It is the ultimate light-weight bra for a woman who wants to feel and look like she’s wearing nothing, but knows that she needs to wear something to make the girls look attractive and youthful.
 

View HerRoom’s selection of contour bras
View HerRoom’s selection of molded bras

 

 

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Posted by Tomima at 1:16pm
Tags: contour bras, molded bras, t-shirt bras
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