Lately, I've had a lot of inquiries from women looking for help finding bras for their elderly mothers. I also hear from older women saying bras that used to work for them just don't anymore. As we age, our bodies change in so many ways: breasts sag; underwires and tight bands become uncomfortable; ...
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It's Spring and I have to ask: how's that New Year's resolution going?  According to, the most popular resolutions include lose weight; quit smoking; volunteer; get a better job; exercise to get fit and save money.Not surprisingly, those are also the ones most commonly broken. An article in ...
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I came up with the idea of HerRoom back in 1998 because women's lingerie buying options were so limited. Department stores, shops and catalogs didn't carry every size and color of a bra, nor did they offer a vast range of brands to choose from. I wanted to offer women a different shopping experience ...
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It was a surprisingly quiet night for the Academy Awards Lingerie Patrol last night.  I can't remember the last time the red carpet showed so many beautifully dressed (and appropriately supported) stars. Aside from the glamor, some gowns were unusually demure, featuring high necks or barely a hint ...
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Valentine's Day is like a little piece of spicy candy in the middle of the winter blahs. It's a great opportunity to liven up a lingerie wardrobe (and a romance). Over the years, I've noticed trends in what women buy around this time of year and in what men buy for their women. We've also conducted ...
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How Smart is Your Bra?

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to tinker with what's already a bit of a miracle of engineering. Some ideas show promise. For instance, there's recently been buzz about the 'bionic bra,' which has s ...
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Pantone's announcement of their color of the year has become quite an event in the media, fashion and design worlds. It's no surprise that every year we see make-up, clothing, accessories and home goods in that particular shade. 2015's Color of the Year is Marsala, like the color of the wine. And, l ...
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(un)covering what's under everything