Thoughts on the Overall Undie Award Winners for 2008
June 04, 2008
Since this is just the second year of The Undie Awards, it was everyone’s assumption that there would be several winners this year that also won last year. We were very surprised to find this not to be the case. In the post, I will discuss the Overall winners between 2007 and 2008.
The overall favorite bra for average figure in 2007 was a push-up bra by Wonderbra - style 7234. In 2008, the overall average figure went to a Vanity Fair contour t-shirt bra - style 75-266.
The shift went from a push-up bra that gives more shape and volume to a contour bra that is full coverage and has a thin layer of stretch foam in its seamless cups for modesty. It would seem that women are trending away from the va-va-voom look to a shape that is comfortable, flattering, and more natural.
For the overall favorite full figure bra category, the winner in 2007 went to "The Oprah Bra" by Le Mystere - style 9955. However, in 2008, there was a tie for two very similiar Vanity Fair bras - styles 75-005 and 75-134.
The Le Mystere 9955 Tisha bra was really quite a breakthrough bra for large cup sized women. Finally, there was a seamless and contour t-shirt bra in their size. This bra also scored highly in 2008, but it lost out to two bras with seamed cups (also known as cut and sew bras). There is no better support than a multi-section cup bra. Yes, the Le Mystere 955 is invisible under clothing, but it also a large bra that doesn’t breath very well because of the foam used to line the cups. Both Vanity Fair winners are back-to-basics in terms of fit, shape and support. My guess is that full figure women have both a t-shirt and a section cup bra, but they find their section cup bra to be the most comfortable. This is why I think these basic bras without any of the latest technology tied for Favorite overall bra in the full figure category.
The Favorite Overall Panty between this year and last was quite a surprise. Whereas in 2007, thongs garnered the top 2 positions for everyone’s favorite, this year, the first thong appeared in 4th place. For 2008, the top two postitions went to very basic full brief panties.
2007 was the year of Hanky Panky thongs. Everyone loved them and was wearing them every day. Now, in 2008, women are reaching for briefs, with the most popular being the Vanity Fair Perfectly Yours Ravissant Brief - style 15-712. Yes, the brief known as "the granny panty" is everyones favorite again. The reviews on the voting tell the story. Over and over again, women commented on its comfort, coverage and the fact that it doesn’t show panty lines. This is important. I think most women have been convinced that the only way to avoid panty lines is to wear a thong. Wrong. The old-fashioned brief with no hi-cut to the leg also does a pretty good job of hiding under clothing as well. Women still have thongs in their panty collection. But, for every day comfort and converage, they are wearing their basic briefs and loving it.
So, here are my final thoughts on all of this. There is clearly a trend back to basics. Yes, women probably have a variety of items in their lingerie wardrobe. But what they are loving is their basic undergarments that do the job, and are comfortable. Women are creating two lingerie wardrobes for themselves - one for everyday and one for special or weekend wear.
Find the Undie Award winning lingerie at HerRoom in these departments:
Bras
Panties
Shapewear
Thongs
Sports Bras
Posted by Tomima at 11:15am
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Adam plus Eve is now just Adam - Adam Lippes
May 31, 2008
The fast answer is that the line Adam+Eve ( AdamplusEve) changed their name earlier this year to just Adam. The longer explanation is that the line was originally the brain child of Adam Lippes and a woman named Eve who left the company shortly after it’s inception. Given that Adam and Eve is also the name of a site for sex toys, I’m sure the name change also had something to do with disassociating the brand from them.
So, with the name change to just ADAM, has the brand also made a change? The answer appears to be no. Adam will still carry a line of modern underwear and t-shirt for men and women, as well as a complete sportswear collection.
ADAM has a real celebrity following. Before Oprah Winfrey featured the line on her show, celebrities like Jennifer Aniston, Bra Pitt, Nicole Kidman, Jessica Simpson and Nick Lachey were seen wearing ADAM’s super soft pima cotton t-shirts.
Adam Lippes has quite an impressive resume. He was the Creative Director for Oscar de la Renta, and was a designer for Polo/Ralph Lauren. The idea for AdamplusEve came when he discovered that there were certain clothing pieces you can never have enough of - cashmere sweaters, well-fitting jeans, and quality t-shirts. His mission was to provide that perfect flattering and comfortable cut t-shirt made with soft and long-lasting cotton. This idea is at the core of the Adam line of sportswear.
The fanbase for ADAM clothing is very broad, appealing to a wide range of tastes and ages. But Lippes says it best when he says: "Our customer is effortlessly cosmopolitan and chic. They know quality pieces when they see them."
Find Adam Lingerie at HerRoom in these departments:
Panties
Sleepwear
Camisoles
Lingerie Brands
Adam Lingerie
Posted by Tomima at 6:56am
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The Undie Award Winners for 2008
May 28, 2008
This is our Second Annual Undie Awards. Last year, we had over 12,000 votes. This years voting brought in more than 15,000, and is the first year that men got to vote on their favorite underwear too. The Undie Awards are all about finding out what lingerie/underwear America loves to wear.
The winners fall into two categories. First, we give you The Undie Award for the garment receiving the most votes in its category. We also provide The Undie Select Award as well. This award is given to a garment we feel deserves attention in the category. There are many great garments that for reasons of distribution, aren’t as well known. The Undie Select Award gives these lesser known garments an opportunity to be recognized. In fact, two Undie Select winners last year are this years Undie Award Winners.
So, here are the 2008 Undie Award Winners:
Womens:
Favorite Overall Bra:
Average: Vanity Fair Body Sleeks Contour Stretch Bra 75-266
Full Figure: Vanity Fair 75-005 and 75-134 (tie)
Favorite Overall Panty:
Vanity Fair Perfectly Yours Ravissant Brief 15712
Favorite Overall Shapewear:
Spanx Power Panties 004
Select:
TC Fine Shapewear Firm Control Camisole 444
Favorite Sports Bra:
Average: Lily of France In Action Sports Bra 2101755
Full Figure: Enell Sports Bra 100
Select:
Average: Moving Comfort Cara Sports Bra 728460
Full Figure: Goddess Sports Bra 5056
Favorite Strapless Bra:
Average: Maidenform One Fabulous Fit Strapless Bra 7955
Full Figure: Goddess Cantilevered Strapless Bra 391
Select:
Average: Wacoal Halo Lace Seamless Convertible Bra 65449
Full Figure: Fantasie Smoothing Seamless Strapless Bra 4530
Favorite T-Shirt Bra:
Average: Chantelle Body Sculpt T-shirt Underwire Bra 2895
Full Figure: Le Mystere Renaissance Tisha Bra 9955
Select:
Average: Hanro Sensual Deep Plunge Underwire Bra 1263
Full Figure: elomi Smoothing Foam Underwire Bra 1220
Favorite Seamless Bra:
Average: Elita Silk Magic Cross Over Bra 8838
Full Figure: Fantasie Seamless Molded Balcony Bra 4520
Select:
Average: Bali Smooth Compliments Underwire Bra 3100
Full Figure: Anita Seamless Underwire Bra 5490
Favorite Minimizer Bra:
Wacoal Seamless Minimizer Bra 85154
Select:
Olga Sheer Tapestry Full Figure Minimizer Bra 35984
Favorite Push-Up Bra:
Wonderbra Gel Satin Push-Up Bra 7234
Select:
Calvin Klein Perfectly Fit Push-Up Bra F2541
Favorite Brief:
Full Cut: Bali Skimp Skamp Brief 2633
Hi-Cut: Vanity Fair Sophia Hi-Cut Brief 13072
Select:
Full Cut: Calida Ajour Brief 21060
Hi-Cut: OnGossamer Mesh Hi-Cut Brief 3012
Favorite Bikini:
Barely There Invisible Look Modal Bikini 2113
Select:
Barely There Jeanious Bikini 2548
Favorite Thong:
Hanky Panky Thong 4911
Select:
Elita Silk Magic Thong 8831
Favorite Boy Short:
Barely There Flawless Fit Boyshort 2855
Select:
Natori Body Doubles Femme Hipster 153002
Favorite G-String:
La Perla Sexy Town G-String 2353
Select:
Natori Lace Trim Body Doubles G-String 157001
Mens:
Favorite Boxers:
Woven: Mansilk Silk Satin Boxer M333
Knit: Tommy Hilfiger Knit Boxer U62512231
Select:
Woven: Hanro Retro Boxer 3829
Knit: Adam+Eve Undershorts ABJB7
Favorite Boxer Briefs:
Tommy Hilfiger boxer Brief U62512229
Select:
Calvin Klein Tech Active Boxer Brief U2724
Favorite Briefs:
Munsingwear Full Rise Pouch Brief MW21
Select:
2xist Contour Pouch Brief 3103 and 3103C
Favorite Jock:
C-in2 Bamboo Street Jock 3068
Select:
Bike Performance Cotton Strap Supporter BASP17
Favorite Thong:
(tie) 2xist Original “Y” Backed Thong 3102
Calvin Klein Steel Thong U2706
Select:
Grigioperla Skin Thong 0022174
Favorite T-Shirt:
Hanes Crew Neck T-Shirt 2136
Select:
Schiesser Original Fine Rib Seamless V-Neck T-Shirt 05-123
See all the winners at www.theundies.com/winners.aspx
Posted by Tomima at 8:30am
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