May 14, 2008
This Friday, Oprah will be airing one of her "Favorite Things" show, and the new sensation – The Yummie Tummie - is one of her picks (That’s right, she changed the spelling from yummy tummy). For a company that has only been around for four months, this is quite a feat.
This new hot must-have was designed by Heather Thomson, a fashion designer for over 15 years. She designed it to meet her own need to want to wear form-fitting clothing after having a baby. She didn’t like the feeling of all the shapewear out there and felt most of it caused more problems than it solved.
So, what is a Yummie Tummie? It’s a shapewear piece with a twist – it can be worn as outerwear, or as a layering piece, and is designed to be seen. Think about these t-shirts, tanks and camisoles that everyone is buying and layering one over the other. A Yummie Tummie looks like one of these except right below the bust and all the way down to your hips, the fabric has been replaced with shapewear fabric to smooth you out and suck you in. You then can put another layer over it and look fabulous without anyone knowing you have on a shaping item. The Yummie Tummie Collection has about 8 silhouettes ranging from a tank, crew neck t-shirt to a long sleeve v-neck. There is even a nursing camisole so you can look great after your baby but still be able to nurse. All come in basic colors, with some fashion colors thrown in. Oprah will be showing the white and salmon colors on her show this Friday.
I need to mention a quick note about how to put it on. Yes, it can go over your head, but it could be a bit of a struggle and possibly mess your hair and/or make-up. The quickest and safest way is to step into the Yummie Tummie and pull it up like you would a one-piece bathing suit.
The fabrics used in all Yummie Tummies are what really make this garment work. The top bodice and bottom panel is made in cotton knit; just like your t-shirts. The minimizing panel is a firm microfiber that is made with sleek yarns to prevent your top layer from clinging. This two-fabric concept keeps the garment looking modern while staying in place and not riding up.
All Yummie Tummy styles also come in two lengths – regular and long. The shape is the same, but the shapewear section is approximately 3 inches longer. This way, if you’re tall or want a longer base piece for a layering look, you can order the longer style. The longer length also lets you pull the Yummie Tummie down over your back side for even more shaping andn smoothing.
Also, be sure to check out the Yummie Tummie sizing. They come in sizes of XS to XL with XL fitting a t-shirt size of 16 and hips of 42".
This new and exciting item is sure to be the hit this summer. Stock up because we’re hearing that supplies are already constrained. The other silhouettes are due to ship in July and August. The long sleeve versions are due to ship in September. The nude camisole in the regular length is totally sold out.