The fast answer is that the line Adam+Eve ( AdamplusEve) changed their name earlier this year to just Adam.  The longer explanation is that the line was originally the brain child of Adam Lippes and a woman named Eve who left the company shortly after it’s inception.  Given that Adam and Eve is also the name of a site for sex toys, I’m sure the name change also had something to do with disassociating the brand from them.

So, with the name change to just ADAM, has the brand also made a change?  The answer appears to be no. Adam will still carry a line of modern underwear and t-shirt for men and women, as well as a complete sportswear collection. 

ADAM has a real celebrity following.  Before Oprah Winfrey featured the line on her show, celebrities like Jennifer Aniston, Bra Pitt, Nicole Kidman, Jessica Simpson and Nick Lachey were seen wearing ADAM’s super soft pima cotton t-shirts.

Adam Lippes has quite an impressive resume.  He was the Creative Director for Oscar de la Renta, and was a designer for Polo/Ralph Lauren. The idea for AdamplusEve came when he discovered that there were certain clothing pieces you can never have enough of – cashmere sweaters, well-fitting jeans, and quality t-shirts.  His mission was to provide that perfect flattering and comfortable cut t-shirt made with soft and long-lasting cotton.  This idea is at the core of the Adam line of sportswear.

The fanbase for ADAM clothing is very broad, appealing to a wide range of tastes and ages.  But Lippes says it best when he says: "Our customer is effortlessly cosmopolitan and chic. They know quality pieces when they see them."

Find Adam Lingerie at HerRoom in these departments:
Panties
Sleepwear
Camisoles
Lingerie Brands
Adam Lingerie