Late last year, the Emporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers.  It was a sensation.  So, they next  brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie.  Well, not any more.

 Megan Fox, that 23 year old who has become every teen boy’s dream girl, is the new face of Emporio Armani lingerie.  Apparently, Victoria Beckham decided to go off and have a line of lingerie designed with her name on it.  So Marilyn Monroe-tattooed Fox is stepping in to fill her… well, boobs.

As for David Beckham, there is no scoop out as to why he is gone, but my guess is that it’s tied to his wife leaving.  Regardless, we have new eye-candy in Portugal’s hunky soccer star Cristiano Ronaldo. Not only famous in soccer, this guy’s known for strutting around in rump-enhancing fluoro hotpants while on holiday in Los Angeles.  But with his buff body, he can pull it off.

So, congratulations to Armani.  He has snagged two fabulous, sexy and over-the-top good-looking people to represent his underwear lines.

Seems every time Armani introduces a new campaign, there’s been quite a buzz. See other articles about the Armani campaigns and David and Victoria Beckham’s ads for Armani.

Find Emporio Armani lingerie at HerRoom in these departments:
Bras
Panties

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It’s been fun watching the launch of Emporio Armani underwear for men and the recent Emporio Armani lingerie lines because the marketing buzz it has created has been fresh and exciting.

The latest buzz was that Armani had signed up David Beckham and Angelina Jolie for the next round of ads.  One can only imagine how fabulous it would have been to see both of them sporting Emporio Armani underwear as well as their tattoos.  And I wonder if the Armani marketing team thought about putting the men’s items on Angie and the women’s on David?

Well, all my fabulous fantasies of this pairing were dashed today when US Weekly quoted Beckham on the topic as saying "I don’t think that’s true.  I definitely don’t think that’s true."  Oh well…

However, on this same topic, I came across a great video to share with you–Emporio Armani’s behind-the-scenes video on YouTube of David and Victoria Beckham during one of their joint photoshoots in underwear and lingerie, Definitely worth a gander.

And, of course, you can purchase both men’s and women’s Emporio Armani underwear lines at  HisRoom and HerRoom.

First, it was David Beckham spreading his legs in nothing but his Emporio Armani tighty whities.  Now, his wife, Victoria aka Posh Spice follows suit.  Emporio Armani’s women’s underwear division has been born, and Victoria Beckham is its new face.

Scheduled to break this spring in a world-wide advertising campaign, the lingerie will be an exclusive at Macy’s for at least the first 2 months. Not much is being shared about the offering except the price points.  The bras will range from $50-$100, and the bottoms will range from $25 to $70.

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