Sassybax on The Today Show and Donny Deutsch Today
May 22, 2008
The Sassybax brand is getting a lot of press today. First on The Today Show, and then later tonight on Donny Deutsch. So, what’s the buzz? Well, it’s actually about promoting the Donny Deutsch Show – "The Big Idea." Donny has selected two women entrepreneurs to be on his show titled, "There’s gotta be a better way." Each talks about seeing a need in the market and inventing a solution to solve it.
Amanda Kennedy is the inventor of Sassybax, (pronounced Sassy Backs). This is a line of bras and camisoles that claim to eliminate back fat. What they actually are is a rib knit shapewear piece that you either pull up and on, or over your head. It has no openings, so it’s a bit of a wiggle. But, once on, these garments do give a smooth back under clothing.
The reviews on HerRoom about her Sassybax camisole and bras are rather mixed. Shorter women warn that the camisole is too long causing the bottom to roll up. Others feel the ribbed fabric used to make the garment is too heavy and adds bulk. Some don’t like the look of their breasts being smashed and feel there is little breast support.
On the positive site, many love the way it shapes and smoothes. Many find it comfortable to wear, and smaller breasted women – C cup and smaller – felt there was great support.
Sassybax has 4 basic products:
Bralette Bra style BR01
Torso Trim Camisole style TT03
Underwire Torso Trim Camisole style UTT
Sassybax Underwire Strapless Bandeaux Bra style US05 (which receives the most positive reviews of all the styles).
So no mater how you spell it, Sassy Backs, Sassybacks, or Sassy Bax, this shapewear lingerie does is an answer to the comment "There’s gotta be a better way."
Find SassyBax in the following HerRoom departments:
Shapewear
Bras
Camiloles
Women’s T-Shirts
Posted by admin at 9:34am
1 Comment »
What Causes Back Fat?
March 31, 2008
There’s a fairly new phrase that’s popped into our vernacular: back fat. When a woman is walking away from you, and the back of her shirt is bumpy because her skin isn’t laying smoothly, this is considered back fat. Bras are the major contributor to this unattractive look. But the right fitting bra can also be the solution.
There are several reasons for back fat. The first is not wearing your bra correctly. Many women put their bra on by putting their arms through the straps and fastening the bra in back. However, they forget the final step – pulling the bra back down so that it anchors under your shoulder blades. Left unadjusted, the back will creep up pushing your back skin up with it and back fat occurs. Another reason for back fat is wearing a bra with a band size that is too large. That’s right. Contrary to what you may think, back fat is created when your band isn’t tight enough. This means your bra back will creep up and push your back skin with it. The proper bra band size will anchor the back of your bra keeping it in place and giving your back a smooth look. IF the wings and back of your bra are too skimpy, this too can cause back fat. Wider sides and back are more flattering under fitted clothes and create less bulge. I know, it looks too "granny." But, who’s going to know but you? I’d rather have a wide back on my bra and no back fat, than some skimpy bra that leaves bulges. .Finally, back fat is created with age. As we get older our skin becomes less firm. And, with additional weight gain, our skin tissue becomes soft and spongy. Consequently any form-fitting garment we wear will create some indentation on our back.
I have a couple ideas for us older women. First, consider wearing one of the new shapewear camisoles instead of your bra. They are a great solution in that they give you support and smoothness all the way down past your waist. A couple of great choices:
 |
This is the Flexees One Fabulous Body Everyday Control Camisole. The reviews have been very favorable with several D cup women finding the support acceptable enough to be worn without a bra. For firmer control, this is a winner. Again, the reviews are raves and even from D cup size women who wear this camisole without a bra. |
 |
The Nancy Ganz Sleek Underneath Camisole is a long-standing favorite, even with D-cup sized women. The cup area of the camisole is actually molded, so it provides support without that smushed-together look. It also receives rave reviews at HerRoom for comfort and a fresh, clean style. |
 |
This camisole from TC Fine Shapewear is also another winner with great reviews. Unlike the others, this Seamless Firm Control Camisole 444 has a built-in shelf bra for added support, and has a gripper edge along the bottom to prevent creep. |
| HerRoom takes "before/after" shots of all it’s firm control shapewear to show you what kind of control and smoothness to expect. You can see from the images, that this camisole gives great lift and support to your bust, pulls in your tummy, and smooths your sides |  |
 |
 |
There is a company out there that specializes in creating undergarments to eliminate back fat. They are called Sassybax. Started by a former model, the Sassybax line includes a bra, a strapless bra and two camisole styles (with and without underwires). There are no openings on any of these garments, so they are stepped into and pulled up. The back is very smooth. This comes in sizes S to XL. However, I don’t recommend it for women above a C cup because the support just isn’t there. |
 |
The Spanx company has recently launched a new bra called the Bra-llelujah. The claim is that their non-adjusting straps will remove any signs of back fat. However, the jury is still out on this one. So far, several D cup women have complained in our reviews that there is a lack of support. |
You can find more bra fitting solutions on HerRoom.
Posted by Tomima at 1:00pm
1 Comment »
Entries RSS