simone perele
We have been performing a lot of bra fittings at HerRoom recently. It's been fascinating to see the bras women come in wearing.Most are showing up with a contour cup bra. This means the cups are molded into a specific shape and then lined with a thin layer of foam for modesty. Not only are these wom ...
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Berenice Bejo has a starring role in the recent Golden Globe winner and Academy Award-nominated movie "The Artist." But, what many may not know is that under her flawless gown at the Golden Globes she was wearing a Maidenform strapless bra.To be more specific, it was the Maidenform Custom Lift Str ...
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Many women (and men) fall in love with the shape and look that demi and balconette bras can create. Their objective is to expose your upper breast tissue for sexy full cleavage and give a mounding effect to your upper chest that is a sign of youth.  Unfortunately, this bra style, that comes with wi ...
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Fantasie makes terrific full-busted bras.  So, naturally, when they showed me a new bra that will be coming this fall, I became very excited.The new Fantasie bra is called Esme.  It is their next generation of a t-shirt bra.  Currently their Fantasie Smoothing T-shirt bra 4510 and their Fantasie ...
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 This year, our Undie Award for the overall favorite bra went to the Timpa 16449.  It received the most votes by you the public.  Here is what's remarkable about this fact: this bra is really a bra for AA, A, B, and some C cup women.This is quite a change for many reasons.  The trend over th ...
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An Eco Friendly Bra

The UK retailer Marks & Spencer has launched, with great fanfare, the first ever carbon neutral bra.  Okay, what exactly does this mean?The lingerie collection is called Autograph Leaves, and the four bras, three panties and garter belt were made in Sri Lanka at an eco-model factory that had it ...
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A side-effect of being in the bra business is that you tend to know the bra size and favorite style of all your female acquaintances.   So, I personally know of two women who don't know each other, but both happen to share the same bra style, have been wearing it for more than 10 years, and ABSOLU ...
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(un)covering what's under everything