Power to the Girls With Smaller Cup Sizes!
June 27, 2011
This year, our Undie Award for the overall favorite bra went to the Timpa 16449. It received the most votes by you the public. Here is what’s remarkable about this fact: this bra is really a bra for AA, A, B, and some C cup women.
This is quite a change for many reasons. The trend over the last several years has been for manufacturers to focus on the larger cup sizes and decrease or even remove smaller cup sizes from their line. The Olga brand is a perfect example. About 5 years ago, Olga made the decision to start all their bra styles at a C cup size, and gave up on any cup size smaller. Wacoal, Chantelle and other bra brands have the smaller cup sizes but have been pushing into the larger cup sizes such as G and H.
At HerRoom we’ve seen a steady up-tick in questions about the smaller cup sizes and complaints that the selection is getting smaller. And they are right. Having this bra be the winner this year, I think sends a strong message to lingerie manufacturers that there are a lot of women out there in the smaller cup sizes who still want to be serviced.
So, let’s talk about this Timpa bra. It’s actually not a new style. In fact, it’s been around for at least 10 years. But, it really is amazing and sexy for several reasons. First, the cups are made of this incredible stretchy mesh. Not only is it comfortable, it’s very sexy as well. The low demi cut of the cups really accomodates a lot of necklines. I personally have this bra and use it every time I have a low and wide neckline. When I’m concerned that my bra might show, this is my go-to bra to insure it doesn’t. And, over the years, Timpa has added great colors and taken this basic style and added cute embroidery to it So, though the one style won, don’t think you only have the one choice. Oh, and did I mention Timpa also makes matching panties?
I’ve given tips that this bra runs a little small. The truth is this bra does not run small; it really is just cut very demi. Many women who put it on feel the cups are too small because they’re not used to such a low neckline.
Thank you to all who voted for this bra. There really is power in having a smaller cup size and embracing it.
Find Timpa lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 12:07pm
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An Eco Friendly Bra
April 21, 2011
The UK retailer Marks & Spencer has launched, with great fanfare, the first ever carbon neutral bra. Okay, what exactly does this mean?
The lingerie collection is called Autograph Leaves, and the four bras, three panties and garter belt were made in Sri Lanka at an eco-model factory that had its carbon footprint certified by the Carbon Trust. That means they calculated everything that goes into the carbon footprint such as the components, manufacturing, transportation, even the amount of energy consumers will use to wash and dry the underwear.
One interesting discovery from calculating the carbon footprint of lingerie was the discovery of how much impact lace and embroidery have on the footprint’s size. So, lingerie that is simpler is also "greener." And, using manufacturing techniques that use renewable energy and reduce waste, they were able to reduce the carbon footprint by approximately 33% compared to traditional lingerie manufacturing.
"The complexity of a bra’s supply chain makes it the ideal product to learn about the practicalities of carbon footprinting, as it contains 21 component parts from 12 different suppliers," explains Mike Barry, head of sustainable business at M&S.
Find all bras at HerRoom in these departments:
Bras
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Posted by Tomima at 12:51pm
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A 20-Year Old Bra Style That’s Still a Winner – The Chantelle Tamaris
August 21, 2010
A side-effect of being in the bra business is that you tend to know the bra size and favorite style of all your female acquaintances. So, I personally know of two women who don’t know each other, but both happen to share the same bra style, have been wearing it for more than 10 years, and ABSOLUTELY LOVE IT!
Are you jealous? I know I am. I have never selected a bra style that’s stayed on the market that long. Their bra is the Chantelle Tamaris Seamless Molded Underwire 1660. And here are the reasons they sing its praises.
First, both women feel they have somewhat sloping shoulders. And the straps on this bra do not fall off their shoulders. Now, there are a number of reasons why straps can fall off shoulders – your upper breasts are shallow and do not fill up the top of the cup, your band size is too big etc. The reason these straps stay on your shoulders is because they are located almost directly above the nipple. This is known in the trade as "center pull" or "cup centered" straps. The cups are also shaped more as a triangle which assists in keeping the straps centered and on your shoulders.
Their next favorite feature is the leotard back. Lately, you’ve probably been seeing commercials on TV about Bali’s new "Comfort-U Design" back. Well, it’s not new. This has been called a leotard back in the industry and has been around for years. The Tamaris has this back which allows the bra back to look more pared down, and again helps keep the straps on your shoulders.
Both women are in the 34-36, B-C size range, so granted they don’t have any real size issues. But the other thing they love is the cup design. Again, this was really one of the first seamless cups to come onto the market. But, what is different is that these cups are not made of a stretchy fabric that can make your breasts look floppy. Rather, the sheer/lacy fabric is non-stretch. This goes a long way in giving you a great uplifted breast shape. And, the unique horizontal lace along the cups helps to eliminate a woman’s "high beams" if you know what I mean.
Finally, a few historical side notes. Chantelle shared with me that this bra has an extremely loyal following (my 2 friends back that up), and it was one of the very first seamless molded bras ever offered. And the lion’s share of sales for this bra are in the USA.
So, here you have a very comfortable bra, with straps that don’t fall off, gives great shape, is pretty, modest, and supportive. No wonder it’s been a favorite for so many years. Its size range, though, is a little limiting – 32B to 38D with a few E cups in range as well.
Find Chantelle lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 8:24am
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