Exciting New Bra From Fantasie is Coming!
September 06, 2011
Fantasie makes terrific full-busted bras. So, naturally, when they showed me a new bra that will be coming this fall, I became very excited.
The new Fantasie bra is called Esme. It is their next generation of a t-shirt bra. Currently their Fantasie Smoothing T-shirt bra 4510 and their Fantasie Molded Smooth Cup bra 4500 have been "go to" t-shirt bras for many successful years. And if you own one, you know that both run a little large in the cups. Well, Fantasie has listened to their customer and come up with this new Esme solution.
The Esme uses a new molded shape to the cups. Though the molded fabric has stripe detailing, it still provides a smooth line under clothing. The straps have also been brought inward and are what is called "center pull" so that the lift from the straps comes at the breast apex rather than on the shoulders. This also reduces strap slippage.
When comparing the Esme to the 4500 and 4510, I instantly saw that the cups are more paired down for a lighter look on the body. The cups are also light and thin to keep volume to a minimum.
So, look for this new Fantasie Esme at HerRoom in the coming months. I think you will love both the look and the fit.
Find Fantasie lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 2:39pm
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Power to the Girls With Smaller Cup Sizes!
June 27, 2011
This year, our Undie Award for the overall favorite bra went to the Timpa 16449. It received the most votes by you the public. Here is what’s remarkable about this fact: this bra is really a bra for AA, A, B, and some C cup women.
This is quite a change for many reasons. The trend over the last several years has been for manufacturers to focus on the larger cup sizes and decrease or even remove smaller cup sizes from their line. The Olga brand is a perfect example. About 5 years ago, Olga made the decision to start all their bra styles at a C cup size, and gave up on any cup size smaller. Wacoal, Chantelle and other bra brands have the smaller cup sizes but have been pushing into the larger cup sizes such as G and H.
At HerRoom we’ve seen a steady up-tick in questions about the smaller cup sizes and complaints that the selection is getting smaller. And they are right. Having this bra be the winner this year, I think sends a strong message to lingerie manufacturers that there are a lot of women out there in the smaller cup sizes who still want to be serviced.
So, let’s talk about this Timpa bra. It’s actually not a new style. In fact, it’s been around for at least 10 years. But, it really is amazing and sexy for several reasons. First, the cups are made of this incredible stretchy mesh. Not only is it comfortable, it’s very sexy as well. The low demi cut of the cups really accomodates a lot of necklines. I personally have this bra and use it every time I have a low and wide neckline. When I’m concerned that my bra might show, this is my go-to bra to insure it doesn’t. And, over the years, Timpa has added great colors and taken this basic style and added cute embroidery to it So, though the one style won, don’t think you only have the one choice. Oh, and did I mention Timpa also makes matching panties?
I’ve given tips that this bra runs a little small. The truth is this bra does not run small; it really is just cut very demi. Many women who put it on feel the cups are too small because they’re not used to such a low neckline.
Thank you to all who voted for this bra. There really is power in having a smaller cup size and embracing it.
Find Timpa lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 12:07pm
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An Eco Friendly Bra
April 21, 2011
The UK retailer Marks & Spencer has launched, with great fanfare, the first ever carbon neutral bra. Okay, what exactly does this mean?
The lingerie collection is called Autograph Leaves, and the four bras, three panties and garter belt were made in Sri Lanka at an eco-model factory that had its carbon footprint certified by the Carbon Trust. That means they calculated everything that goes into the carbon footprint such as the components, manufacturing, transportation, even the amount of energy consumers will use to wash and dry the underwear.
One interesting discovery from calculating the carbon footprint of lingerie was the discovery of how much impact lace and embroidery have on the footprint’s size. So, lingerie that is simpler is also "greener." And, using manufacturing techniques that use renewable energy and reduce waste, they were able to reduce the carbon footprint by approximately 33% compared to traditional lingerie manufacturing.
"The complexity of a bra’s supply chain makes it the ideal product to learn about the practicalities of carbon footprinting, as it contains 21 component parts from 12 different suppliers," explains Mike Barry, head of sustainable business at M&S.
Find all bras at HerRoom in these departments:
Bras
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 12:51pm
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