Women in the Blogosphere
July 24, 2008
A colleague and I just came back from attending the BlogHer conference in San Francisco where we were face-to-face with over 1000 women bloggers. Judging by the enthusiasm, energy and variety of subjects, there’s no doubt that women are online for good.
While there were writers who cover everything from politics to recipes to motherhood and beyond, it was interesting to me what kind of response I got when I introduced myself and HerRoom. After the occasional skeptical raised-eyebrow, women were fascinated by the kind of features we’ve created to enhance the online buying experience. A favorite was the Bounce Test, where women can see for themselves how high-impact sports bras perform on a jogging model. They also loved Try-it-Under, where each bra can be seen under 6 tricky necklines.
It didn’t take long for women to ask their own questions about sizing and fitting. I hope they found my input useful. It just drives home to me how many women, in the absence of specialty lingerie shops and expert fitters, really need help selecting the styles that are good for them.
Underwear aside, I loved meeting so many interesting, dynamic women. The sheer diversity of the crowd was amazing. I came home with a stack of business cards and have already started browsing some of the blogs these women have created. Now I really get what a Blog Roll is about too–look for some favorites to start appearing on ours.
Posted by Jan at 9:12am
No Comments »
Entries RSS