Are Your Breasts Different Sizes? A Solution is Coming Soon!
June 01, 2010
Like eyebrows, our breasts are not identical. Usually, one is smaller than the other, and it tends to be the one closest to the hand we most often use. For some of us, the difference is not that obvious. But for many women, the difference has caused a life-long issue with bras not fitting perfectly.
The simple solution has been to fit a bra to your larger breast, and then purchase some type of pad that can be slipped into the cup with the smaller breast to even out your look and remove the wrinkles in the bra. But now, there is a new solution.
Fruit of the Loom has just announced its "Pick Your Perfect Pair" Bra. Think about a front closure bra and a back closure bra. With both closures, you have two bra parts. That is the essence of this bra – it has a front and back closure, so you purchase each side of your bra in the size you need.
This bra will come in sizes 34-36 in B cups, 34-38 in C cups, and 38-40 in D cups. Then, each of these cup sizes has a corresponding "just about" cup size. So, for example, you would select a 36C for one side, and a "just about" or JA36C for the smaller side. The regular size side is a lined underwire cup. The "JA" side is also underwire but also has a bump pad to help even you out.
Each side will sell for $8. The current offering comes in white and black, and some polka-dot prints. Though the front closure is not adjustable, the back closure will have 5 hook & eye adjustments.
Kudos to FOTL for coming up with this idea. But I have my doubts about their marketing. They are skewing towards a young audience (teens and early 20’s). I think the woman who would be interested in this is more mature. And she’s going to want nude – not black and white. There is also going to be possible confusion in the selection of the sides. Not only are there two sizes for every bra, but you also must pick a "left" and a "right" side. This could become a merchandising nighmare!
Suddently, just sticking a small pad in one side seems like a pretty good solution here.
Find fruit of the Loom bras at HerRoom in these departments:
Bras
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Posted by Tomima at 12:10pm
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The Queen’s Queen of Bras Retires
May 22, 2010
Many in the lingerie business are familiar with the name June Kenton. Since 1960, Ms. Kenton has been the official bra-maker/bra-fitter to Queen Elizabeth II, working out of her Rigby & Peller lingerie boutique in London.
This month, Ms. Kenton announced her retirement. And with that, she revealed a rather interesting point-of-view–it seems that she was extremely nervous the first time:
"Can you imagine what it was like? Most people first meet the Queen when she’s wearing an evening dress, but not me!"
Ms. Kenton has also fitted such notable women as Margaret Thatcher, Gwyneth Paltrow and Lady Gaga. And Susan Nethero, the self-proclaimed "Bra Whisperer," claims on her resume to have spent time with Ms. Kenton learning how to fit bras.
Congratulations to Ms. Kenton. Your years of bra fitting have helped to uplift some of the most important women in recent history.
Check out HerRoom’s bra-fitting guide–you don’t have to be a queen to have a perfect fit!
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Posted by Tomima at 11:35am
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A New Average Bra Size in the USA
March 23, 2010
The average bra size used to be a 34B in America. In fact, when I need a sample of a new bra style, what size arrives? Yes, a 34B. Everyone in the bra industry still uses this size as the norm. But over the last 10 years, the average bra size has been climbing.
Ten years ago, when I started in this business, I was informed that the new average bra size was a 36C. Well, it is now being reported that today’s median bra size in the US is 36DD – that’s an increase of 2 cup sizes.
I’m happy to say that the bra industry has seen this trend coming. I’ve noticed that many traditional manufacturers, like Wacoal for example, have increased their cup size range. You can now purchase many of their bras in a G cup (which is the same as a DDDD cup). The brand Olga actually revamped their entire bra size range two years ago. Their products now start with a C cup and go up – no more B and A cup sizes.
As the need for larger cup sizes grows, I really do wish we could standardize how these cup sizes are named. You may not know this, but many manufacturers could be calling your cup size by other letters. For instance, some manufacturers refer to a DD as an E cup, a DDD as an F cup and so on.
For those of you needing help deciphering all the variations for your cup size, I’ve tried to make it easy by creating our size conversion chart. Simply find your column, and you now have your cup size in every bra brand available.
Find all cup sizes at HerRoom in these departments:
Bras
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Posted by Tomima at 1:45pm
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