London! France! Jake Gyllenhaal’s Underpants!
June 16, 2011
Boxers or briefs? Well, we all know now; Jake Gyllenhaal is definitely a briefs man. And we know this because of a picture that surfaced recently with him in a very specific and popular pose.
It all started when Kanye West posted a photo of his girlfriend, Amber Rose, in the iconic pose made famous by Grace Jones on the cover of her ‘Island Life’ album. This photo then set off a firestorm of interpreters in all shapes and sizes contorting into the same pose and posting themselves on Twitter.
So, which tightie whities is Jake wearing? According to my men’s buyer, Jake is sporting a pair of Polo Ralph Lauren Stretch Cotton Jersey Briefs PO82. As for those socks that seem to match the carpet… We’re looking the other way.
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Posted by Tomima at 7:54am
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Lady Gaga Creates a Run on Granny Panties
July 10, 2009
Our U.S. gal, Lady Gaga, has apparently been setting quite a fashion trend in London. After she was seen clubbing in what looks like underpants (or shall we call them knickers), a large department store on High Street is claiming a run on so-called ‘Bridget Jones’ knickers. So much so that these ‘granny panties’ have overtaken their thong business and have increased panty sales by 25%.
A lingerie store in Birmingham, England was quoted as saying, "We thought it was strange that we were seeing girls as young as 16 buying our black low-leg control pants with no obvious bumps to hide. It was only when sales staff reported back their findings that we discovered how young women were copying Lady Gaga’s style and wearing them as hot pants on the night club circuit."
England gave us the Beatles, and now we are returning the favor with Lady Gaga.
Find briefs at HerRoom in these departments:
Panties
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Posted by Tomima at 12:10pm
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Thoughts on the Overall Undie Award Winners for 2008
June 04, 2008
Since this is just the second year of The Undie Awards, it was everyone’s assumption that there would be several winners this year that also won last year. We were very surprised to find this not to be the case. In the post, I will discuss the Overall winners between 2007 and 2008.
The overall favorite bra for average figure in 2007 was a push-up bra by Wonderbra – style 7234. In 2008, the overall average figure went to a Vanity Fair contour t-shirt bra – style 75-266.
The shift went from a push-up bra that gives more shape and volume to a contour bra that is full coverage and has a thin layer of stretch foam in its seamless cups for modesty. It would seem that women are trending away from the va-va-voom look to a shape that is comfortable, flattering, and more natural.
For the overall favorite full figure bra category, the winner in 2007 went to "The Oprah Bra" by Le Mystere – style 9955. However, in 2008, there was a tie for two very similiar Vanity Fair bras – styles 75-005 and 75-134.
The Le Mystere 9955 Tisha bra was really quite a breakthrough bra for large cup sized women. Finally, there was a seamless and contour t-shirt bra in their size. This bra also scored highly in 2008, but it lost out to two bras with seamed cups (also known as cut and sew bras). There is no better support than a multi-section cup bra. Yes, the Le Mystere 955 is invisible under clothing, but it also a large bra that doesn’t breath very well because of the foam used to line the cups. Both Vanity Fair winners are back-to-basics in terms of fit, shape and support. My guess is that full figure women have both a t-shirt and a section cup bra, but they find their section cup bra to be the most comfortable. This is why I think these basic bras without any of the latest technology tied for Favorite overall bra in the full figure category.
The Favorite Overall Panty between this year and last was quite a surprise. Whereas in 2007, thongs garnered the top 2 positions for everyone’s favorite, this year, the first thong appeared in 4th place. For 2008, the top two postitions went to very basic full brief panties.
2007 was the year of Hanky Panky thongs. Everyone loved them and was wearing them every day. Now, in 2008, women are reaching for briefs, with the most popular being the Vanity Fair Perfectly Yours Ravissant Brief – style 15-712. Yes, the brief known as "the granny panty" is everyones favorite again. The reviews on the voting tell the story. Over and over again, women commented on its comfort, coverage and the fact that it doesn’t show panty lines. This is important. I think most women have been convinced that the only way to avoid panty lines is to wear a thong. Wrong. The old-fashioned brief with no hi-cut to the leg also does a pretty good job of hiding under clothing as well. Women still have thongs in their panty collection. But, for every day comfort and converage, they are wearing their basic briefs and loving it.
So, here are my final thoughts on all of this. There is clearly a trend back to basics. Yes, women probably have a variety of items in their lingerie wardrobe. But what they are loving is their basic undergarments that do the job, and are comfortable. Women are creating two lingerie wardrobes for themselves – one for everyday and one for special or weekend wear.
Find the Undie Award winning lingerie at HerRoom in these departments:
Bras
Panties
Shapewear
Thongs
Sports Bras
Posted by Tomima at 11:15am
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