Beyonce at Odds With Triumph
March 19, 2010
What do Beyonce and Pablo Picasso have in common? Apparently a lawsuit!
Here’s what happened. Beyonce’s video for ‘Video Phone’ has her wearing a unique black and white costume. Meanwhile, German lingerie manufacturer, Triumph hosted a lingerie design contest similar to American Idol. A Bulgarian lingerie designer named Iskren Lozanov was a finalist with his Picasso-inspired black and white lingerie that looks shockingly similar to Beyonce’s costume in the video. The competition rules required that the designer give Triumph the intellectual property rights to his designs. The contest aired the design before the video was launched.
Triumph, upon seeing the video filed a lawsuit against Sony, Beyonce’s record label, in Munich Germany. Both sides argued their inspiration was Picasso. And the result? Judge Peter Guntz recognized the bra designs owned by Triumph as ‘highly original’ and therefore deserved ‘a very broad scope of protection.’ He then ordered that the ‘Video Phone’ video be removed from German television and banned from viewing in Germany.
Prior to the ruling, Triumph extended an olive branch: If Beyonce would agree to be a judge in their next lingerie competition, they would drop the suit. Beyonce and her team rejected the offer. Triumph attorneys responded by saying this was a sign of Beyonce’s arrogance.
So, now going from bad to worse, attorneys for Beyonce and Sony are filing papers to appeal the ruling.
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Posted by Tomima at 7:55am
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A Custom Bra Made for Marilyn Monroe Sells at Auction
August 09, 2009
For me, this was an exciting and fascinating discovery. A bra from the 1950′s sold at auction last week for more than $5,000. It was made for Marilyn Monroe and could have been worn under her famous white dress known for flying up over a New York City subway vent in the movie "Seven Year Itch."
There are so many intruiging aspects to this bra. Marilyn was a size 36D, but this bra was designed to give her an even larger bustline. Let’s start with the double straps. This was a very clever design because it pulled the breasts up from both sides – like a cradle or hammock – to maximize projection and volume. Back then, the conical shape breast positioned straight out in front was the preferred look. This bra would definitely achieve that look.
There are said to be two cups inside this bra. The inside cup is an underwire half-cup or shelf bra style. It would be similar to today’s support panels that help support the breasts from below and position them up higher to show off a woman’s waist. Then, another cup on the outside was fashioned. It actually projected one inch from the undercup. This gave Marilyn the illusion of more breast tissue. Today we use bump pads to achieve this same affect. This outer cup has vertical ribbon seaming for additional support as well. It looks a lot like our very popular Shirley of Hollywood chopper bra.
This bra for Monroe was a combination of cream and nude tones to look invisible under clothing. So, when you think about it, this bra was way ahead of its time and incorporated technology and themes common in today’s bras – support, volume and invisible coloring. Truly a fascinating find. I only wish I had known about it in time to bid on it.
Find Shirley of Hollywood and all bras at HerRoom in these departments:
Bras
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Posted by Jan at 7:24am
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