The New Face of Calvin Klein Underwear
July 29, 2010
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It was announced recently that Zoe Saldana will be the star of Calvin Klein’s Fall 2010 Global Advertising campaign. So, who is this Zoe?
I guess I’m getting old because the name meant nothing to me until I Googled her. She was the oh-so-blue Neytiri in the movie Avatar, and the new-and-improved Lieutenant Uhura in the 2009 remake of Star Trek. Oh… now I know her.
Anyway, she will be the model for Calvin Klein’s new Envy collection .
Find Calvin Klein lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 7:49am
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Madonna, Gaultier & La Perla, Oh My!
July 10, 2010
It was announced recently that Jean Paul Gaultier is teaming up with La Perla to design a lingerie line. Now, the first thing that jumped into my head was funnel-shaped bra cups designed by Gaultier and worn by Madonna during her ‘Like A Virgin’ tour back in the 90’s.
Well, I’m not totally off with this thought. According to La Perla, the new collection with be comprised of 27 styles, including a Madonna-inspired waist-cinching corset and bra.
La Perla CEO Alain Prost claims the collaboration began a few months ago when they both met. "…we immediately hit if off because we shared a common vision of beauty, style, taste and quality. So we agreed to try this adventure together and unite our savoir faire."
The new collection is scheduled to hit stores this November, with 2 limited-edition pieces scheduled to be featured in La Perla’s couture show in August.
Since 2003, Gaultier has been the artistic director at Hermes. He recently revealed that he has given up his position there.
This is an interesting match – Gaultier and La Perla. I for one can’t wait to see the collection.
Find La Perla lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 6:37am
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Celebrity Lingerie
April 07, 2008
According to a recent article in The Telegraph, the best way to boost bra sales is to put celebrities into the lingerie. It may also be the best way to launch a model into the spotlight, like Eva Herzigova in the Wonderbra campaign. Now the market is crowded with celebrity brands–everyone from Jade Jagger to Katie Price (aka Jordan) for the British brand, Panache. And let’s not forget that Elle Macpherson’s Intimates are among the most popular styles on the market.
Posted by Tomima at 11:53am
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