My buyers returned from NYC last month with arm-fulls of shapewear catalogs.  It seems like everyone is trying to get on the shapewear band wagon.  Understandable since this category is one of the few success stories this year. It all looks pretty much the same, except for one – Annette’s new line called Diva Defined.

I’ve never seen anything like it.  What they’ve done is inserted an internal back belt-like design with hook adjusters so you can adjust how much support you want or need.  And this internal feature is invisible on the outside.

So, here’s what I like about it.  We all know shapewear is not that comfortable to wear all day.  With the Diva Defined, you can put it on a loose setting while driving, or sitting at your desk.  When you need to give a presentation, or want to look svelte in front of your boss, just dash into the ladies room and tighten it up.  It really gives you the flexibility of wearing shapewear all day yet with some relief at the same time.

Right now, there are 5 styles: two panties, a camisole, a biker short and a full slip.  This collection is made by Annette – a shapewear brand that has been around for over 25 years.  So, you know it’s a quality product and has been well thought out and tested.

If you’re a shapewear wearer, I think the Diva Defined Collection is something you should strongly consider.

I wrote about another innovation in shapewear earlier this year, Cosabella Smooth Bamboo line.

Find Annette lingerie at HerRoom in these departments:
Bras
Shapewear

Follow HerRoom on Twitter for daily tips.