Elomi Offers More Bras in K Cup Sizes – 11 Cup Sizes Larger Than a D Cup
December 22, 2011
It’s no secret that Elomi is known for bringing full busted women great choices in lingerie and now the brand is expanding their bra offerings of K cup sizing. This is a win/win for Elomi and their K cup customers who until now have had a very limited selection to chose from. In fact, many K cup women have not been wearing their proper cup size, so these are potentially new customers.
When you combine functionality with luxurious designs, the final product is a bra that full figure/full busted women truly enjoy wearing. And Elomi strives to create that experience with every style. Key features you’ll find in many Elomi bras are 3 part and 4 part cups that support and give shape, side support panels that project the breasts forward and non-stretch straps for comfort and lift. These key ‘ingredients’ are especially great for those new K cup sizes.
An important point here is that not all manufacturers make the same K cup sizing. For example, Aviana, Elila, Fancee Free and some Goddess styles all come in K cup sizes, but what they call a K cup is 4 cup sizes smaller than Elomi’s K cups. So, keep this in mind if you are looking at Elomi bras – your size is not called a K.
Gone are the days of only unattractive lingerie choices for women with larger breasts. Elomi continues to be at the forefront of bringing beautiful bras to the full figured woman. Even makes us average bra-size girls jealous that we can’t fit into them.
Find elomi lingerie at HerRoom in these departments:
Bras
Panties
Plus-Size Lingerie
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Posted by Tomima at 1:20pm
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Demi & Balconette Bras – Who Can Wear Them?
November 28, 2011
Many women (and men) fall in love with the shape and look that demi and balconette bras can create. Their objective is to expose your upper breast tissue for sexy full cleavage and give a mounding effect to your upper chest that is a sign of youth. Unfortunately, this bra style, that comes with wide-set straps, is not right for every woman to wear. Oh, and demi bras and balconette bras are one and the same.
Demi bras look best on women with average to small bust sizes and whose upper breasts are rather full. If full coverage bras leave your cups half empty or cause a wrinkled look, then demi styles might also be an answer because the small cup shape is more forgiving of a woman with less breast tissue.
If you love the demi look but want more coverage, go for a semi-demi cup bra. This is a great solution for women with large areolas that might peek out in traditional demi cups.
If you’re hunting for a great demi bra, I recommend Le Mystere Francesca, Chantelle Icone 3855, Cosabella SN1171 and La Perla 901634.
For full-busted women, demi bras can actually give you an overflowing look or cause an unflattering indentation at the upper breast so I recommend avoiding this style altogether. Keep in mind that Fantasie, Elomi and Freya brands call their bra styles with a low front or sweetheart neckline a balcony bra, but these are not true demi styles. These brands specialize in bras for full-busted women for the very best fit and support.
Finally, if you have issues with your straps falling off your shoulders, a demi or balconette bra is simply going to exacerbate this – this bra style always comes with wide-set straps.
If you are not a candidate for this type of bra, take heart. You can still look sexy in other styles such as plunge bras, pretty lacy styles, and the ever-popular sheer bras. There’s more than one way to do sexy.
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Posted by Tomima at 11:54am
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The Huit Brand is Making a Comeback!
December 13, 2010
The French brand Huit (pronounced "wheat" and French for the number eight) was in the clutches of bankruptcy. But no more! Eveden, the company that brings us Goddess, Freya, Fantasie, and Elomi bought it. Tracy Lewis, Chief Executive of Eveden came from the UK and visited me in our Dallas office just before Thanksgiving. She shared with me Eveden’s plans for the Huit brand.
By way of background, Huit is a very proud French brand and even includes ‘Paris’ on its label. Traditionally, it has been sold in better boutiques across the United States. HerRoom has also been fortunate enough to carry the brand for many years. The essence of the Huit brand is that it is stylish yet effortless, with hip colors. A premium brand, Huit focuses a lot on being fashionable. Therefore, less than 30% of the Huit products were ever basics. Most were fashion and one-time designs. The brand serviced the 32-38, A to D cup customer.
So, why did Eveden buy Huit? Tracy explained that it was an excellent expansion opportunity. Eveden brands have always been for full-figured women, so this was a very exciting chance to buy a well-known name brand that fits the average size woman. And, there are no plans to take Huit into the full-figure market.
What also impressed me was Tracy’s comment that Eveden retained the current Huit designers in France. Eveden really wants to keep and maintain the special qualities the Huit brand has had for years. Huit has also been a swimwear manufacturer, making swimwear with cup sizing. Eveden absolutely intends to continue the swimwear line as well.
The re-launch is planned for this coming February with new photography. And, there are plans to add 30 band sizes and take the cup sizing up to DD. Of special note, Tracy said to pay attention to the Cupcake Collection. The plan is to expand this further. HerRoom already carries this collection, and I’m crazy about how terrific it looks.
Three cheers for keeping a fabulous lingerie brand alive and moving forward.
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| Huit Cupcake Bandeau Strapless Bra | Huit Cupcake Full Cup Balconnet Bra | Huit Cupcake Magic Air Pushup Bra |
Find Huit lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips
Posted by Tomima at 8:45am
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