The Huit Brand is Making a Comeback!
December 13, 2010
The French brand Huit (pronounced "wheat" and French for the number eight) was in the clutches of bankruptcy. But no more! Eveden, the company that brings us Goddess, Freya, Fantasie, and Elomi bought it. Tracy Lewis, Chief Executive of Eveden came from the UK and visited me in our Dallas office just before Thanksgiving. She shared with me Eveden’s plans for the Huit brand.
By way of background, Huit is a very proud French brand and even includes ‘Paris’ on its label. Traditionally, it has been sold in better boutiques across the United States. HerRoom has also been fortunate enough to carry the brand for many years. The essence of the Huit brand is that it is stylish yet effortless, with hip colors. A premium brand, Huit focuses a lot on being fashionable. Therefore, less than 30% of the Huit products were ever basics. Most were fashion and one-time designs. The brand serviced the 32-38, A to D cup customer.
So, why did Eveden buy Huit? Tracy explained that it was an excellent expansion opportunity. Eveden brands have always been for full-figured women, so this was a very exciting chance to buy a well-known name brand that fits the average size woman. And, there are no plans to take Huit into the full-figure market.
What also impressed me was Tracy’s comment that Eveden retained the current Huit designers in France. Eveden really wants to keep and maintain the special qualities the Huit brand has had for years. Huit has also been a swimwear manufacturer, making swimwear with cup sizing. Eveden absolutely intends to continue the swimwear line as well.
The re-launch is planned for this coming February with new photography. And, there are plans to add 30 band sizes and take the cup sizing up to DD. Of special note, Tracy said to pay attention to the Cupcake Collection. The plan is to expand this further. HerRoom already carries this collection, and I’m crazy about how terrific it looks.
Three cheers for keeping a fabulous lingerie brand alive and moving forward.
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| Huit Cupcake Bandeau Strapless Bra | Huit Cupcake Full Cup Balconnet Bra | Huit Cupcake Magic Air Pushup Bra |
Find Huit lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 8:45am
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Swimwear That Comes in Bra Sizes
December 24, 2009
I am really excited about the swimwear department we’ve added to HerRoom. Like most women, I hate going bathing suit shopping because suits never look or fit right. The suits I try on either smash my breasts, and/or have no support. And when a bathing suit claims to have a light pad in the cups for modesty, it’s nothing more than some triangle piece of flimsy fabric that quickly gets balled up and never sits right.
Since we deal with lingerie manufacturers, my buyers were delighted to see that several of the ones we work with are now taking their expertise in bra manufacturing to the swimwear arena. But, they have also sized the swimsuits the same way they size bras. A simple idea, but what a difference it makes.
Right now, HerRoom has a great collection of bra-sized swimwear on our site — specifically, Freya and Fantasie swimwear. We found a fabulous F cup model, and made a video fashion show to show you how great the full figure women can look on the beach or by the pool. Oh, and the swim suits from these two brands go up to an H cup in many of the styles.
Below is our video. Sit back, enjoy, and be surprised by how great swimwear will now look on you. It’s actually fun to buy a bathing suit!
Find bathing suits at HerRoom in these departments:
Swimwear
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 9:12am
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