Men’s Underwear Videos
September 24, 2009
I have an incredibly creative team at Andra Group, and I am very proud of them. Recently, they have developed two very impressive and entertaining videos for two lines of men’s underwear that we carry at HisRoom – Diesel and Obviously.
Many people on our team participated, but two individuals deserve a special "shout out" for their work and imagination – James Bowdon and Lizzy Creazzo. Thanks to both of you for a great job.
Now, sit back, and enjoy these two very clever and fun videos which can also be seen on the HisRoom YouTube Channel:
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Posted by Tomima at 12:13pm
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Men’s Underwear Sales – A Bellwether for Our Economy
September 03, 2009
You know, I always thought this, but recently my instincts were legitimized. Fifteen years ago, Alan Greenspan began tracking sales of men’s underwear because he had a hunch that consumer spending in this category predicted overall consumer spending trends.
What he found is that men’s underwear sales are consistent and predictable and never drop. That is until men start to feel pinched for cash. Then, they hold on to their underwear and don’t replace it for a while. It became known as "briefonomics."
So, here’s some good news. Men’s underwear sales are up this year on my HisRoom site. And, the latest men’s underwear sales nationally showed a 4.7% increase for the first half of 2009. Hopefully, this strong trend means we are nearing the end of the recession. Or, at the very least, the end of threadbare undies on the men in our lives.
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Posted by Tomima at 6:56am
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Christian Audigier – Who is this Guy?
September 12, 2008
His name is Christian, Christian Audigier (O-di-jaaay) and he’s the man behind the designer brand Ed Hardy. A 50 year young Frenchman, Audigier has been a fashion designer since his teens. So, he’s really not a recent phenomenon, but rather a well-heeled designer who is just hitting his stride.
Prior to Ed Hardy, Audigier was the designer behind brands including Diesel, Fiorucci, Bisou Bisou, Levi’s and Von Dutch. Then, in late 2004, he happened to be in the right place at the right time and purchased the exclusive rights to the designs of theGodfather of Tattoos, Don Ed Hardy.
Taking those designs he put them on street clothing like t-shirts and hoodies in bright and bold colors. He made sure young Hollywood was also seen wearing them. This winning combination has now in 4 short years, put him on top of the fastest growing fashion empires today.
.jpg "audigier trunks")
With the success of Ed Hardy, Audigier is now coming out from behind the name and actually promoting his own. Christian Audigier designs look very similar to Ed Hardy, but have a touch of bling as well. In fact, they almost feel like they have a touch of vintage Versace in their buttons and details.
HisRoom has been selling the Ed Hardy and Christian Audigier boardshorts this summer as well as Ed Hardy underwear and swimsuits. We can’t wait to see what Audigier comes up with in spring of 09. It’s guaranteed to be fabulous.
Find Ed Hardy lingerie at HerRoom in these departments:
Panties
Camisoles
Posted by Tomima at 8:59am
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