Exciting New Bra From Fantasie is Coming!

September 06, 2011

 

Esme Fantasie braFantasie makes terrific full-busted bras.  So, naturally, when they showed me a new bra that will be coming this fall, I became very excited. 

 The new Fantasie bra is called Esme.  It is their next generation of a t-shirt bra.  Currently their Fantasie Smoothing T-shirt bra 4510 and their Fantasie Molded Smooth Cup bra 4500 have been  "go to" t-shirt bras for many successful years.  And if you own one, you know that both run a little large in the cups. Well, Fantasie has listened to their customer and come up with this new Esme solution.

esme fantasie bra

The Esme uses a new molded shape to the cups.  Though the molded fabric has stripe detailing, it still provides a smooth line under clothing.  The straps have also been brought inward and are what is called "center pull" so that the lift from the straps comes at the breast apex rather than on the shoulders.  This also reduces strap slippage. 

 When comparing the Esme to the 4500 and 4510, I instantly saw that the cups are more paired down for a lighter look on the body.  The cups are also light and thin to keep volume to a minimum.

 So, look for this new Fantasie Esme at HerRoom in the coming months.  I think you will love both the look and the fit.

 

 

 

Find Fantasie lingerie at HerRoom in these departments:
Bras
Panties

 

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Posted by Tomima at 2:39pm
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Rosie the Riveter Wore a Safety Bra

February 19, 2010

 

safety braI ran across this little piece of bra history and found it fascinating.  Many of us know that women were the ones working in the factories while the men were sent off to fight in WWII.  This marked the beginning of American women entering the workforce in mass.

 A California company, clearly in an attempt to increase safety in the workplace for women, had female employees wearing a hard, plastic bra while they worked in their factories.  I wish this photo had more detail, but, this was the only image I could find.

A couple of fascinating points.  First, the breast shape.  Unlike women of the day, the shape was rounded rather than conical.  It’s also seamless so could really be considered the first molded bra on the market.  And, this bra really looks to lift and separate.

But, I also wonder, how many sizes this safety bra came in?  Did one size fit all women?  And, you have to wonder how hot and sticky it felt at the end of the day.

I tip my hat to this innovative company for attempting to solve a potential safety concern.  When you think about it, by protecting women’s breasts from injury, they were also protecting future generations as well.

 

Find molded bras, although not plastic ones, at HerRoom in these departments:
Bras

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Posted by Tomima at 7:34am
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How a Seamed Bra Can Look Seamless Under Clothing

February 03, 2010

 

50s seamed braI’ve been watching some old movies lately – mostly ones with Doris Day and Rock Hudson.  It is amazing how, no matter how much things change, they really stay the same.  Specifically, the fashions.  Tight sweaters, pencil skirts, fabulous pumps.  Many of the fashions back then could be worn today.  And guess what? In those old movies, I’m not seeing any bra seams.

A quick bra history lesson.  The common t-shirt bra of today was first introduced by Josie Natori less than 20 years ago.  The timeframe for these movies is late 1950′s and early 1960′s– before bra cups were molded as they are today.  Older bras were actually "cut and sew,"  meaning there were seams in the cups to give them shape.  Granted the shape was more cone-like, but even creating a round shape back then required seams in the cups.

So, how did women back then pull off a seamless look in those tight sweaters?  The answer is they wore additional undergarments that most of us have forgotten about. 

Adding a slip, chemise, or undershirt was a natural step for most women before putting on a blouse.  Surely some of us may still have a full slip in the back of the lingerie drawer. This additional layer of fabric eliminated, or at least minimized, the seams in the cups of a woman’s bra.

It is still true today that a seamed-cup bra or cut & sew bra (as some call it) will give a woman the best breast support and will last longer than seamless bras.  They also tend to be much prettier because they can incorporate lace and beautiful trims. But their popularity has waned because of the seams showing through t-shirts and form-fitting clothes.  We seem to have forgotten that simply wearing an additional layer can solve the problem.

Women who are a D cup and larger, don’t shy away from a seamed bra the next time you go shopping.  Instead, find a great underpinning such as a camisole or full slip, and enjoy the feminine feeling it gives you along with the seamless appearance.

 

Find seamed bras at HerRoom in these departments:
Bras

 

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Posted by Tomima at 11:03am
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