Elomi Offers More Bras in K Cup Sizes – 11 Cup Sizes Larger Than a D Cup
December 22, 2011
It’s no secret that Elomi is known for bringing full busted women great choices in lingerie and now the brand is expanding their bra offerings of K cup sizing. This is a win/win for Elomi and their K cup customers who until now have had a very limited selection to chose from. In fact, many K cup women have not been wearing their proper cup size, so these are potentially new customers.
When you combine functionality with luxurious designs, the final product is a bra that full figure/full busted women truly enjoy wearing. And Elomi strives to create that experience with every style. Key features you’ll find in many Elomi bras are 3 part and 4 part cups that support and give shape, side support panels that project the breasts forward and non-stretch straps for comfort and lift. These key ‘ingredients’ are especially great for those new K cup sizes.
An important point here is that not all manufacturers make the same K cup sizing. For example, Aviana, Elila, Fancee Free and some Goddess styles all come in K cup sizes, but what they call a K cup is 4 cup sizes smaller than Elomi’s K cups. So, keep this in mind if you are looking at Elomi bras – your size is not called a K.
Gone are the days of only unattractive lingerie choices for women with larger breasts. Elomi continues to be at the forefront of bringing beautiful bras to the full figured woman. Even makes us average bra-size girls jealous that we can’t fit into them.
Find elomi lingerie at HerRoom in these departments:
Bras
Panties
Plus-Size Lingerie
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Posted by Tomima at 1:20pm
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Kim Kardashian’s DD’s – Not!
October 28, 2010
She’s on the cover of the latest W Magazine nude. Then inside, Kim is nude but for silver spray paint all over her body. She has now left nothing to the imagination; Kim is standing full frontal and showing off her actual breasts. But then the article claims they’re the cup size of DD. Well, on that point, I disagree.
Being in the boob business, I deal with this all day. In my opinion, she’s a larger cup size than she is claiming in this article. What many may not know is that Kim is actually quite petite. She stands only 5 ft 2 inches. Her claim of having a band size of a 32 is therefore quite plausible. But her cup size is more like a DDD or even a DDDD. So, why not tell the truth?
Here’s my speculation. She’s claiming double D’s because it sounds better. Here’s a woman known for her hour-glass figure, yet even she doesn’t want to admit her true bra size. This is also one of the reasons why women are in the wrong size bras – they don’t like the sound of their real size. For example a 34G. It just doesn’t sound sexy. "Look at those E’s!" Anything more than a DD and it sounds like you have implants or are abnormal. The funny thing is that no one knows your bra size but you. And, the right size makes you look thinner and younger.
What a missed opportunity for full-figured women everywhere. Kim is willing to be photographed naked, yet can’t confess to her true bra size. It could have done so much to help larger cupped women feel more comfortable about their bra size. And, it could have gone a long way in educating men that there are cup sizes larger than a Double D… and they’re pretty terrific too.
Find large cup size bras at HerRoom in these departments:
Bras
Plus-Size Lingerie
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Posted by Tomima at 12:37pm
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There’s a Plus-Size Lingerie War Going On
September 09, 2010
Every once in a while, you read an article, and you just can’t get it out of your mind.That happened for me last month with the New York Times article, Plus-Size Wars.
It was a rather lengthy article about the on-going debate over skinny models and body image. But, several data points in the article resonated with me as it relates to the challenge we have at HerRoom helping and satisfying our customers who buy the larger bra and panty sizes.
Here are the current statistics. The average clothing size for women in America is a size 14. The average American woman weighs 164.7 lbs. 64% of American women are overweight, with more than 1/3 being in the obese category. And, here is the real kicker: plus-size clothing only represents 18% of total revenue in women’s clothing – and it’s been fairly constant over the past 20 years. So, more than half of all American women fall into this plus-size category, and are buying less than 20% of all clothing. And this statistic was down to 10% in the years 2008 and 2009.
The article then went into a very interesting explanation of the complicated challenges clothing makers have in trying to clothe the plus-size market. We all know that body proportions change as we gain weight. Manufacturers, over the years, have been able to very predictably guage where those changes are from sizes 2 to 12 and how much of a measurement increase there is between sizes. A pattern maker can take a base pattern and make subtle measurement changes in certain spots on a pattern to come up with the other sizes for a particular garment. This is called pattern grading. This technique is so predictable that many of the grading changes date back to the 16th century. But, here is the big but… after a size 14, there is no predictability or certainty where and how the dimensions change. We women simply get fat differently when we get up into these sizes.
So, here are the plus-size challenges for clothing manufacturers:
1. They can’t grade up patterns to create the larger sizes.
2. They are forced to choose if the plus-size body they are going to design for is trunk, breast, or hip-heavy.
3. It’s difficult to find the right fit model for each size they are trying to make clothing for.
The lion’s share of poor reviews on HerRoom go to bras that come in plus sizes. My team and I work so hard to provide our customers with the best fitting information possible on each bra that we offer for sale. We read customer reviews, talk to the manufacturers and go to retail stores to get as much fit information on our bras as we can. We then post our fit findings on our product pages and I personally include them in my ‘Tomima Tips.’ So, when we see a comment from a plus-size woman that our fitting information didn’t work for her, we all get very frustrated.
But now we have new understanding. Take women that wear a 48F bra, for example. They are not all alike – one can have particularly large arms, another can have a narrow ribcage, another may hold a lot of her weight in her back. It’s really impossible to find a universal bra that will fit everyone.
Let me close this post by saying that my team and I will continue to root out and communicate to you all the bra fitting comments we learn. We are now just going to be smarter about asking better questions to give better fit advice to the plus size bra wearers out there.
Find Plus Size lingerie at HerRoom in these departments:
Plus-Size Lingerie
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 11:21am
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