Tagless Labels in Underwear

July 06, 2009

I’ve been watching a trend in the underwear business.  Particularly In the last year, there has been a real uptick in tagless bras, panties and other lingerie.  That pesky tag is being replaced by heat transfer labels that are fused right inside the garment.

There are actually a couple reasons for this trend.  First, tag-less labels are fast and easy to apply in the factory.  A simple machine can fuse the garment with minimal manual labor.  Second, most people prefer a tag-less garment because it’s more comfortable to wear and eliminates the possibility of the label sticking out above your clothing.

It’s the third reason for this trend that really caught my eye.  Heat transfer labeling greatly reduces the risk of counterfeiting.  Certain clothing labels are now creating very intricate and unique fused labeling into their garments to deflect other manufacturers from knocking off their goods.

Though I like the concept of a fused label, it still has a way to go in my opinion.  I purchased a couple of white tagless t-shirts the other day and was disappointed to find that the heat transfer label could be seen through my t-shirt…. not a good look.

 

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Posted by Tomima at 6:21am
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