Knock Out – New Product for Women
October 05, 2011
Here’s a rather taboo subject – odor and dampness in our panties. Okay! Okay! It’s an icky subject, but I’m happy to say there is also a possible solution to all this and they look pretty – Knock Out Panties.
You may have read about them in The Washington Post last month. Angela Newnam, a D.C. socialite and entrepreneur, came up wtih these Febreze-like underpants after finding a forgotten patent covering a technology that permanently binds the odor-trapping chemicals in air fresheners. Originally called "No Trace" it was marketed to outdoorsmen wanting to eliminate their natural scent while tracking and hunting animals.
There are 6 Knock Out panty styles – each with a liner made of "No Trace" fabric. This technology is built into the fibers and therefore does not wear or wash out. And, the line is made in America. Check out the Knock Out line at HerRoom.
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Posted by Tomima at 7:31am
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Germ-free Underwear
August 16, 2011
A research team at the University of Georgia has come up with a new technology that can make clothing and lingerie permanently germ free. It’s simple to implement, works on synthetic and natural fabrics, does not come out in the wash and can be applied either at home or during manufacturing. Who’d have thought?
With the discovery of super viruses and pathogens showing up in our environment and hospitals, this new fabric treatment may become as ubiquitous as airport scanning. This technology is already available for licensing. It kills a huge spectrum of yeasts, bacteria and moulds that can cause disease. But this technology also goes after stains that can break down fabrics and produce odors. It can destroy the cause without damaging the fabric.
Clearly this is the wave of the future for underwear and lingerie. Stay tuned…
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Posted by Tomima at 11:30am
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Public Service Message Posted in Your Underwear?
May 22, 2011
I always enjoy seeing a quirky solution to a public problem. So, this is my new favorite. The Brazilian Government just passed a bill requiring underwear manufacturers to add a warning label to all bras, panties, and men’s underwear about the importance of getting screenings for breast, uterine and prostate cancer respectively – yes a specific warning for each type of underwear! Oh, and for good measure the bill also threw in that all adult women’s underwear should have the suggestion that they make sure their partner use condoms. That’s right, not the men’s underwear, but the women’s. So, Brazil feels it’s the women who need to be the gatekeepers of condom use.
No, this hasn’t become law just yet – the president of Brazil has not yet signed it. But, it’s telling that this bill has been floating around in their congress since 1999. And a lot of thought has clearly gone into it. For example, realizing that this is a lot of information to put on a lingerie tag (after all, Brazilians are known for their skimpy underwear), an amendment was written to only require these warnings be printed on underwear packaging. But, thinking about this in a practical sense, doesn’t this defeat the purpose? The packaging is quickly discarded–the wearer never sees the warnings again.
Underwear and lingerie is big business in Brazil. They have over 6,000 manufacturers who make more than 2.8 billion pieces of underwear. And HerRoom and HisRoom have several brands coming from Brazil. LZ at HerRoom, for example. So, don’t be surprised to see this warning coming to a piece of underwear near you!
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Posted by Tomima at 2:52pm
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